caroline kubek

ABOUT ME

Hi! I’m Caroline Kubek, a 23-year-old from Michigan with two degrees, a thousand playlists, and a deep love for advertising.

I recently earned my master’s in Advertising and Public Relations from Michigan State University, where I also completed my bachelor’s in Creative Advertising with a minor in Graphic Design. From managing social campaigns and building brands to exploring AI-powered marketing solutions, I love finding innovative ways to connect with people.

I’ve always been drawn to the intersection of creativity and strategy, where insight meets execution and ideas become experiences people actually remember. Art has always been at the heart of who I am. Whether it’s piano, painting, dance, or design, creativity fuels how I think, work, and solve problems.

To me, the best branding doesn’t just look good. It makes people feel something. And if there’s one thing I never run out of, it’s ideas (and probably cold brew). I'm now excited to bring that energy, curiosity, and experience into the professional world and continue creating work that makes an impact.

MASTER’S CAPSTONE

THE CONTENT MACHINE:

AI-POWERED SOCIAL MEDIA SOLUTION

For my master’s capstone project during my internship at JRK Growth, I independently developed The Content Machine, an innovative AI-powered platform designed to help small and mid-sized businesses manage their social media presence more effectively. The system automates the creation and delivery of customized, high-quality content including graphics, short-form videos, and platform-specific captions across multiple social media channels such as Instagram, TikTok, Facebook, LinkedIn, and X. By combining advanced artificial intelligence with strategic content planning, The Content Machine addresses common challenges such as inconsistent branding, low engagement, and limited internal resources. It provides a repeatable and scalable monthly content solution that is carefully tailored to meet each client’s unique needs. JRK Growth has fully integrated this system into their service offerings, enabling the agency to efficiently deliver personalized, data-driven social media strategies that drive measurable growth and client satisfaction.