MCDONALD’S
McDonald’s on the Move
This campaign turns crowded commutes into moments of fun and hunger. During rush hour, buses and subways are so packed that reading a book or scrolling your phone isn’t always possible. People end up staring at the walls, zoning out, or thinking about what to eat for dinner. That’s where McDonald’s comes in. I created interactive transit ads like crosswords, word searches, and “Where’s Ronald?” games that make people stop, look, and play. Each one leads back to a simple message: come to McDonald’s. These ads don’t just make you hungry, they give you something to enjoy in an otherwise boring ride and might even make you hope you catch the bus or train with the fun McDonald’s ads next time.
Golden Arches in the Sky
This campaign concept transforms McDonald’s into the ultimate post-event destination by putting the brand where everyone is looking up. After massive gatherings like music festivals, the Olympics, the Super Bowl, or New Year’s Eve in Times Square, thousands of people are in one place, full of excitement and often thinking about food. At that moment, a fleet of drones lights up the night with the glowing Golden Arches, creating an unforgettable moment in the sky. It’s not just a light show, it’s the perfect reminder that McDonald’s is ready to satisfy that post-event hunger, turning excitement into action.
